Shipping costs are a particularly high expense for retailers. Neglecting them or not taking them into account in the overall cost optimisation strategy risks reducing the overall profitability of the […]
3 proven ways to improve customer loyalty
According to Emmett C.’s “Leading on the Edge of Chaos”. Murphy and Mark A. Murphy, customer loyalty can have more than beneficial effects for a company. For example, a 2% […]
5 simple ways to optimise your sales funnel and attract qualified leads
Attracting qualified leads is a key factor in e-commerce. Without new visitors, there is little chance of making new sales. It is therefore necessary to identify and use the right […]
E-commerce: 4 Proven Ideas To Optimise Your Conversion Funnel
Every e-store owner knows that optimising the conversion funnel is a priority. In order for a site to work and meet targets, it must satisfy one absolute purpose: converting visitors […]
E-commerce: How Click And Collect Can Benefit Your Online Business
A cross-channel strategy that allows Internet users to order products online and pick them up immediately at a collection point. This trend is rapidly evolving and is completely in […]
E-commerce: Great advice for selling on marketplaces
Do you know what Amazon, eBay and Cdiscount have in common? They’re all marketplaces! Indeed, marketplaces are highly visible online platforms that allow e-merchants to sell their products. However, you […]