Are you are looking to boost your online sales but don’t know where to start? Having an attractive website is not easy and requires constant efforts on various levels: communication, brand image, or quality service are all key elements that deserve your full attention.
Here are our 5 tips to increase your conversion rate and improve your sales.
1. Word-of-mouth marketing
For each order placed by a new customer, there are 2 types of word-of-mouth strategies:
Sponsorship: offer a discount to your customer and to the future customers he sponsors to establish a loyal and trusting bond.
Social media: ask your customer to share your product on social networks in exchange for a discount on his next purchase. A quick and easy way to promote your company!
2. Write a captivating newsletter
A newsletter is a powerful communication tool that allows you to :
- Build customer loyalty and increase the repurchase rate
- Attract organic traffic to your website
- Acquire new customers (customers can forward the newsletter to friends and family)
Your newsletter must be sent regularly and promote the company’s concept and branding message. There are different tools to help you such as MailChimp and Campaign Monitor.
3. Boost sales with customer follow-up
When a customer leaves your website with an abandoned cart, you should send at least 2 follow-up emails to push the sale and finalize the transaction. Unfortunately, only 26% of French companies use this strategy.
4. Ensure quality customer service
Good customer service is essential to distinguish yourself from fellow competitors! It’s important to create a strong bond and long-term loyalty with your customers by being reactive, enthusiastic, and available. You can do this by using a chatbot on your website with tools such as Zopim or Tawk.
5. Trigger a purchase with great delivery service
Delivery is a key element to boost your sales and limit shopping cart abandonment (see our article about cart abandonment)
To ensure a smooth final transaction, you can offer the following :
- More delivery options
- Free shipping
- Show delivery options as early as possible in the purchase process
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Boxia is a tool that allows online retailers to inform their
customers in real-time throughout the delivery
process and therefore reduce the number of calls and e-mails to their
after-sales service by up to 40%. Boost your
customer satisfaction with a unique and effortless delivery
experience. Contact us
now for more information or to see a live demo of
our platform!
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