Are you are looking to boost your online sales but don’t know where to start? Having an attractive website is not easy and requires constant efforts on various levels: communication, brand image, or quality service are all key elements that deserve your full attention.
Here are our 5 tips to increase your conversion rate and improve your sales.
1. Word-of-mouth marketing
For each order placed by a new customer, there are 2 types of word-of-mouth strategies:
Sponsorship: offer a discount to your customer and to the future customers he sponsors to establish a loyal and trusting bond.
Social media: ask your customer to share your product on social networks in exchange for a discount on his next purchase. A quick and easy way to promote your company!
2. Write a captivating newsletter
A newsletter is a powerful communication tool that allows you to :
- Build customer loyalty and increase the repurchase rate
- Attract organic traffic to your website
- Acquire new customers (customers can forward the newsletter to friends and family)
3. Boost sales with customer follow-up
When a customer leaves your website with an abandoned cart, you should send at least 2 follow-up emails to push the sale and finalize the transaction. Unfortunately, only 26% of French companies use this strategy.
4. Ensure quality customer service
Good customer service is essential to distinguish yourself from fellow competitors! It’s important to create a strong bond and long-term loyalty with your customers by being reactive, enthusiastic, and available. You can do this by using a chatbot on your website with tools such as Zopim or Tawk.
5. Trigger a purchase with great delivery service
Delivery is a key element to boost your sales and limit shopping cart abandonment (see our article about cart abandonment)
To ensure a smooth final transaction, you can offer the following :
- More delivery options
- Free shipping
- Show delivery options as early as possible in the purchase process
Boxia is a tool that allows online retailers to inform their
customers in real-time throughout the delivery
process and therefore reduce the number of calls and e-mails to their
after-sales service by up to 40%. Boost your
customer satisfaction with a unique and effortless delivery
experience. Contact us
now for more information or to see a live demo of
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