Whether it’s an online store or in a physical shop, there are many key dates to boost your sales, knowing that customers are waiting for the best time to make their purchases. Salespeople understand this logic and trigger events that stimulate euphoria. This is the case, for example, with promotional offers that take place at different times of the year.
Their strong point: offering items of similar quality, at the end of their shelf life or made especially for these occasions at very attractive prices.
These times of the year are also ideal opportunities for consumers to make good bargains. And for e-merchants who sell their products internationally, the advantage is multiplied tenfold because the catchment area is just as vast as the demand generated.
To boost sales and boost turnover, it is therefore essential to take note of the important dates and to be well-prepared.
Winter and summer sales, two key moments of the year
These markdown periods are an opportunity for a large number of consumers to shop online, and therefore for e-commerce sites to boost their sales.
Thanks to discounts of up to 50%, consumers can find the articles they need for the holidays and Christmas and/or New Year’s Eve festivities. For some sectors, seasonal sales are significant due to higher demand: clothing and textiles, electronic devices, food products, travel, outdoor sports accessories, garden equipment, toys and video games, etc.
Winter and summer sales are usually spread over a period of 6 weeks. The first takes place from January to February. Summer sales take place from June to July or from July to August.
In France, the 2018 summer sales, a key date for increasing sales and reducing stocks, are under way in town but also online, and will only end around the third week of August. The next winter sales will take place in 2019, from 9 January to 19 February.
The start of the new school year, an annual event!
A classic example. Every year at the end of the summer, there is a huge flow of people in supermarkets and on shopping sites. This happens between August and September. Although it is essential for parents, shopkeepers are nevertheless obliged to apply attractive prices to be competitive. On this market there are thousands of competitors who want a slice of the cake.
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Black Friday: the best moment to quickly boost sales
Black Friday is a special event originally born in the USA. It’s one of the best times to boost your online sales. With 50% to 80% reductions, Black Friday is a real craze among the French. The traffic flow of the last two years has increased by 120%.
Black Friday takes place every 4th Friday of November. In France, it’s exclusively intended for online commerce. This year it will take place on November 23rd 2018, and will continue until the weekend before “Cyber Monday“.
Cyber Monday, a second opportunity for clearance sales
The other unmissable event in November with staggering markdowns. It takes place on the Monday following Black Friday and goes on for 4 days of non-stop incredible promotions. This year, Cyber Monday will take place on November 26th 2018.
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On Single’s Day, bachelors boost your sales
This event takes place every year on November 11th and is organised in honour of China’s Singles’ Day. It’s a major commercial event as more than 200 million Chinese consumers are given a prominent place in the spotlight. In addition, it’s part of an global dynamic that includes brands from over 25 countries around the world. This is the perfect opportunity for an online store to boost cross-border business on Chinese marketplaces and attract new clients.
You are now aware of all the key dates in e-commerce that mark the year and that will help increase sales. Whatever the plan of action, remember to communicate online and provide a service and delivery follow-up that meets customer expectations!
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