Do you appear at the top of the results when you Google the name of your online store? If so, good news: you’re well referenced! If not, it’s time for you to apply some techniques to optimise your natural referencing.
Optimising your natural referencing consists of using techniques to place your company as high as possible in the results pages of online search engines such as Google, Yahoo, Bing, etc. This attracts more visitors to your website!
Here are 5 great tips to improve your natural referencing.
On-site optimisation
First of all, you need to know the difference between natural SEO and paid SEO. The latter consists of paying search engines to get to the top of the results pages in the form of advertisements.
Natural SEO is divided into two parts: on-site and off-site optimisation
On-site SEO includes all the optimisation techniques that can be carried out on your website: this is the part where you can take control!
Optimise your website’s structure to improve quality and readability which will allow search engines to crawl, index, and rank your website according to your target market.
1. Optimise your HTML tags
You need to focus on optimising the following tags (available in your HTML code) :
- You need to focus on optimising the following tags (available in your HTML code) : The « title » tag (the title of the web page). This tag contains the blue text that appears on Google’s result pages. The title provides key information for both search engines and visitors: it should be short (5 to 10 words) and should include your business name and relevant keywords.
- The tags « h1 » to « h6 » (the title and subtitles of the text). From an SEO point of view, the « h1 » to « h6 » tags are the most important, almost as important as the title tag itself. A page contains a main title (« h1 ») and less important subtitles (« h2 », « h3 », « h4 », « h5 » and « h6 »). When well written, these tags provide the most relevant terms to identify the content of the text.
2. A unique and specific title for each product
Product names are a key element. Google analyses your titles to reference your products, therefore they must have unique titles and contain a detailed description of the product (color, brand…).
3. Remember the importance of naming your photos!
You may not know that Google cannot see pictures, but it can read them! Before importing them to your website, remember to rename your photos with strong titles. This is important as it helps Google to analyse and reference your website correctly.
Off-site optimisation
Off-site SEO is basically optimising the presence of your website on other websites.
It works like this: the more links there are to your website, the better your reputation.
More people talking about your website means more organic traffic,
better quality feedback, and higher ranking on search engines!
It’s mainly about adding quality links to your site and increasing your presence on social media: the more followers you have, the more search engines will trust you!
4. Register your online store on free directories
A simple thing to do is to fill out directories. It may seem surprising but it’s the best way to get your website ranked higher on search engine results pages. Do this by identifying the keywords that will reference your website, you will also have to provide a specific description of your website for each directory.
5. Increase the number of links to your website
Increase your ranking in search engines by improving the importance of your website. One technique is to increase the number of backlinks to your website. You can do this by forming partnerships with other online stores that can link to your website.
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