Just like for any online business, a blog will ultimately help increase online visibility. Far from being a waste of time, writing articles for your E-commerce blog allows you to share your values, commitments, promotions, and develop your brand image with your customers. Not to mention the SEO benefits! In this article, we will give you three solid reasons to start business blogging today!
Create an E-commerce Blog to Improve SEO
With effective SEO, your online business will pop up at the top of any Google search page. However, this prime position requires time and effort. This article shall address the requirements that ultimately serve your e-commerce interests :
Google relies on text to determine the quality of a website. Therefore, your articles must be relevant to your industry and bring added value.
Regular updates will prove to the search engine that your site is active and managed on a daily basis;
A blog strengthens internal linking of your site and shows Search Engines that your content meets user demands.
Quality articles increase the chances of other sites linking to yours, ensuring the quality of your content.
Showcase Your Expertise
Show that you are an expert in your field by creating a blog for your e-commerce site. Internet users will be more inclined to buy from your online store if you can prove to them that you know what you’re talking about. A blog is the perfect way to showcase your expertise.
For example, if you sell vegan beauty products, potential customers will want to ensure that you understand all the constraints related to veganism. You can write articles on the manufacturing methods of these products, how you test their quality, etc.
Strengthen your Brand Image
Creating a blog for your online store helps develop your brand image and create a community. Branding is what allows you to stand out from your competitors. It also helps you leave a lasting impression on your customers.
A blog page gives you more freedom than a product page. It’s the perfect opportunity to showcase your identity. Humor, biography, office life, videos, challenges etc. You are free to create your own content and create a strong connection with your customers. Because if your content resonates with them, they will come back for more!
As you can see, creating a blog for your e-commerce can truly help you attract more customers.