As the number of online orders increases each year, so does the number of returns. However, depending on the seller, this process is more or less straightforward. Amazon, for example, makes this process extremely easy for unsatisfied customers who now expect the same on other e-commerce sites. According to a survey*, 73 % of customers pay attention to the return conditions, as a result, optimizing this procedure can work out in your favor in the long term.
Provide size conversion charts
In the fashion industry, customers mainly return articles due to size issues. Address the issue by providing a chart with different sizes, suggestions and comparisons with other brands.
Easy an efficient, this simple tool can really make an impact on your business and help manage returned goods.
Make sure that your product descriptions are on point
Sometimes customers aren’t satisfied with the product once they have it in their hands. Avoid this by making sure that your product information sheet is detailed and on point. Describe the fabric, texture and any other information. You can also feature the product in a short video for added value.
This can sometimes be expensive but is worth it in the long run and has a positive impact on the return rate.
Return to sender: damaged goods
Damaged products is another major issue for the return rate so pay attention to packaging. If you’re sending breakable goods take extra care and make sure that the product is protected and fits well inside the package. If the box is too big then fill it with bubble wrap, compressed air cushions or polystyrene balls.
This technique is simple to apply and can really help limit the number of returned products.
Highlight product compatibility
This advice applies specifically to tech retailers. Buying the wrong phone charger is a classic mistake so make sure that the product sheet clearly states all compatible devices. The simple mention « compatible with iPhone 7 and above » can make such a difference and prevent unnecessary returns.
You will quickly notice that going the extra mile with this kind of information will minimize returns in the long run.
Write a detailed FAQ page
FAQ stands for Frequently Asked Questions and must feature exactly that! The more information you provide, the more reassured your customers will be about their future purchase. The FAQ page also allows you to answer very specific questions which can also improve organic SEO.
Feature positive feedback
It comes without surprise, but future customers are keen to know what previous buyers think of your products. You’ll find that displaying positive reviews will reflect the best aspects of your service, including delivery and overall quality.
*UPS study 2019