Social media is a great way to attract new customers. But most online businesses don’t know how to manage their presence and increase online visibility. If this is the case for you, this article will give you some great tips on how to use social media to boost business performance.
Encourage people to share posts
Creating engaging content on social media is an essential part of e-commerce marketing. But like many services, content creation has a cost. Limit this by encouraging users to generate content or share your posts. This will engage customer loyalty, engagement and value.
Implementing a user-generated content campaign is fairly simple. All you have to do is share the most relevant comments about your products. You can also set up competitions to reward users that engage with your content, this allows you to put customer experience at the heart of your marketing strategy.
Provide a chatbot solution
Consumers often have questions about the product they are interested in. These questions are usually addressed to the customer service department but in most cases their queries are basic and recurring.
A chatbot is a very useful and easy way to communicate with your customers all day, everyday. It provides all the basic information about your business and is available 24/7. This frees your customer service team from a time-consuming task, allowing them to focus on other matters.
The chatbot software offers an excellent customer experience with natural interaction.
Portray your brand’s values
Communicating on social networks to promote products is no longer enough to attract consumers. Consumers are more interested in companies that reflect values they can relate to.
So, instead of putting all your energy into advertising your products on social media, you could use these channels to post content that highlights your values. Customers who share similar interests will be more drawn to your online store.
Offer advice on how to use your products
To grow your community and build customer loyalty, it’s important to demonstrate how to use your products. This strategy is very popular among major brands. You can create tutorials or short explanations that are perfectly suited to their needs. Pinterest is ideal for this type of content.
Follow seasonal sales patterns
Good social media communication must be consistent and follow seasonal patterns. For example, fashion brands will promote swimwear in the summer and warm winter clothes when it’s cold.