TikTok has been a huge success with the younger generation. This app allows you to create short videos and comment on other people’s posts. At first, the idea was to create a platform mainly for music and dance, however TikTok has grown into a huge social network much like Facebook or Instagram.. a great way to boost online sales. Discover our tips to selling on TikTok.
Tip 1: Create your own content
To attract attention and sell on TikTok, it’s important to set yourself apart from your competitors. Take a look at the Kendra Scott brand. To sell their accessories, several videos are posted each day, including:
- New product launches;
- Inspirational content
- User-generated content.
This last category is very important. It more or less acts as “social validation“. If TikTokers see that other users have bought from you and are happy, they will be more likely to make a purchase.
Tip 2: Connect with influencers
Influencers can help you sell on TikTok by telling their community about you. This is a great way to gain visibility and find new followers.
Take the example of Daniel Wellington watches. The brand teamed up with the influencer Addison Rae, who has a community +70 million users! The young woman posted a video with her wearing the watch.. and voila!
Tip 3: Use the “TikTok For Business” advertising platform
It’s pretty easy to launch an advertising campaign on this platform. Head to the TikTok For Business homepage to create and account and follow directions.
You will need to choose between 5 areas of development:
- Developing notoriety;
- Increasing traffic;
- Encourage the installation of an app;
- Display videos;
You can also select your target audience (age, gender, interests, language spoken,…).
Tip 4: Post live videos
Every day, millions of videos are broadcast live on TikTok and other social networks around the world. Live broadcasts are a great way to sell your products on TikTok.
You can create a live video to announce the launch of a new collection, a new collaboration, boost storytelling or show people the “behind the scenes”, … The big advantage of this “technique” is that you can communicate directly with your subscribers and potential followers.
Note that to be able to do a live broadcast, you need at least 1000 subscribers. But if you follow the 3 previous tips, you will most likely succeed!