Boosting visibility is key for any online business. Even if you have amazing products or unbeatable prices, if no one can find you onlien then sales are bound to suffer. Among the countless social media platforms that exist today, Instagram seems to stand out as a favorite for e-commerce. Let’s find out why!
Should E-commerce Businesses Sell on Social Media?
Initially, Instagram was all about personal posts—people shared highlights of their everyday lives, hobbies, and art. But over time, it morphed into a platform where online business can sell and advertise.. Today, just like other social media platforms, Instagram makes online shopping easy and has become a tool you cannot afford to ignore.
Many professionals choose Instagram as their go-to network for setting up online stores and displaying products. It’s no wonder, considering its emphasis on visual content like photos and videos! In fact, GlobalWebIndex reports that 54% of individuals aged 16-64 logged in every month in 2021.
The Benefits of Instagram for E-commerce
First of all, there’s the Story feature. These bite-sized posts last only 24 hours and are perfect for highlighting products. Add links for users to shop directly or to find out more with product descriptions. You also have an option to add links or a “swipe up” feature which leads to your webpage.
Still not convinced? Did you know that, according to a Hubspot survey, 67% of Instagram users have already “swiped” to visit an e-commerce site?
Another perk is the scheduling feature, available through a paid application. This allows you to experiment with different posting times and determine when your content generates the most traffic to your site.
The Latest Must-have Feature: Instagram Shopping
This nifty feature lets you promote products directly within photos or videos. Users will spot a shopping bag icon, signaling they can make a purchase then and there.
Here’s what you can do:
- Turn your Instagram account into an online store by adding product descriptions, prices, and links to your website.
- Craft engaging stories or posts with links to drive traffic to your site.
- Collaborate with influencers to showcase your products. A shoutout from the right influencer can really boost visibility!
In a nutshell, Instagram isn’t just a social platform—it’s a game-changer for e-commerce success.